Pixels in Progress
App Design That Felt Like Diwali: Designed festive-themed modules, banners, and homepage takeovers for the TCL app — blending traditional colour palettes with a modern, editorial layout that still felt luxe.
Emailers That Didn’t Get Deleted: Created clean, mobile-first emailers with bold CTAs, crisp type, and product-forward layouts. Designed to stand out in crowded inboxes — without screaming SALE in Comic Sans 😅.
Ad Creatives That Clicked: Developed high-converting ad banners and social media creatives that matched campaign messaging and maintained visual consistency across platforms.
Typography + Visual Cohesion: Ensured type styles, colours, and design elements felt festive yet premium — from app headers to email footers. One visual language, multiple touchpoints.
Scrolls, Stats, Served.
Delivered a fully integrated design system for the campaign — from app to inbox to ads
★ Helped increase in-app click-throughs by 22% during the campaign period
★ Email open rates rose by 17%, with strong engagement on mobile
★ Boosted visual consistency across marketing assets during a key retail season
★ And yes, the cart icon got a whole lotta love 🛒💥
