The Glow-Up Process
Multi-Category Mapping: Built a seamless visual flow that showcased yoga gear, fitness equipment, and apparel — without overwhelming the user.
Visual Mood: Zen Meets Power: Balanced calming, wellness-forward imagery (hello, neutral tones + flat-lays) with bold, high-energy visuals for performance gear.
Typography That Worked Out Too: Defined the typographic hierarchy across the page — from headline styles to supporting copy. Ensured type choices reflected the brand’s premium tone: bold, structured fonts for hero messaging paired with clean, readable styles for product descriptions and CTAs. Every word was styled to feel intentional, elevated, and on-brand.
Hierarchy = No Hustle: Designed a scroll that felt smooth, guided, and intentional. Each product section had its moment, with CTA placement that didn’t scream, just softly converted.
Brand Fit Check: I made sure everything aligned with TCL’s high-end look, which meant space to breathe, premium typography, and just the right amount of contrast.
What Came Out of It
Delivered a visually layered landing page that connected fitness, wellness, and fashion in one fluid scroll
Increased average time on page by 28%, showing strong engagement across categories
Supported a 12% lift in click-throughs to product pages across yoga, gear, and apparel
Elevated TCL’s presence in the fitness-meets-luxury space — where design met dopamine
And yes, it made people want to shop, stretch, and serve 🔥
